Objective

To design a illustration for a small business that accurately represents their brand and appeals to their target audience.

Webflow is the Berlin-based Series A startup on its way to becoming the leading finance platform for SMEs, freelancers, and self-employed persons.

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What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

Creative Process

1. Research: Delving into Pag-Asa Centre's values and community, I gathered insights to guide the design.

2. Sketching: Crafting various website concepts based on research and client preferences.

3. Digital Design: Transforming selected sketches into digital designs for client review.

4. Refinement: Incorporating client feedback, fine-tuning the design for optimal representation.

5. Finalization: Delivering the fully realized website design in versatile digital formats for seamless use.

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Results

The redesigned website seamlessly integrated a user-friendly interface with dedicated pages for Home, About Us, Schedule, Attend Online, Events, and "How Can I Help." The enhanced layout facilitated easy navigation, resulting in increased online engagement and positive feedback. The new website served as a valuable resource for the church community, showcasing service schedules, ministry details, and providing a platform for online attendance. Additionally, the "How Can I Help" page offered insights into the church's charitable activities, encouraging donations and fostering a sense of community support.

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Conclusion

By combining strategic research and a collaborative design approach, the revamped website achieved its goal of better reflecting Pag-Asa Centre's values and catering to the needs of its diverse audience. The comprehensive site structure and intuitive design contributed to heightened online visibility and community engagement, aligning with the church's mission and objectives.